Check Trend: Daniel Wellington

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The Classic Collection, recognized for its clean lines and simple design, was created with modern gentlemen and ladies in mind. With a minimalistic dial and a perfectly dark brown band, this timepiece looks effortlessly elegant. Dressed up or dressed down, this beautiful watch will stand out in any crowd. The ultra-thin (6mm) Daniel Wellington watch is suitable for every occasion. Whether you are attending a formal event, playing a game of tennis or enjoying a sunny day at the country club – Daniel Wellington makes for a beautiful companion. Not only that, but with interchangeable straps you will have a unique timepiece for every day of the week.

GREAT STORY

It was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, our founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. Now a few years later, this design is still an important part of what makes Daniel Wellington so special.

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DESIGN

Daniel Wellington loved to wear his watches on old NATO straps. We liked the idea and feel of the mix so much that we wanted to incorporate the idea into our own line of watches. We felt it important to make the watch thin and elegant – we wanted a clean design, without too many features, that would look good with the different patterns and colours of the iconic NATO straps.

After returning from his trip, Filip sat down and started looking at different combination he liked himself. It was important that he loved the watch personally, or he knew that he could never sell it and be proud of it.

Slowly but surely, a beautiful watch emerged. It was thin, refined and perfectly round. It was minimalistic and without too many features.

We believe that the traditional, yet crisp design blends together perfectly with the colourful NATO strap and elegant leather strap who will appeal to almost everyone with a sense for classic and timeless design.

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